Four reasons happiness is not for wimps

“When I am happy, I see the happiness in others. When I am depressed, I notice that people’s eyes look sad. When I am weary, I see the world as boring and unattractive.” ~ Steve Chandler

Happiness is not a quality easily had by those who fear challenge and difficulty. Happiness, as a matter of fact, can require quite a bit from us if we would develop those traits that produce it at its highest potential.

In other words, happiness is not for the squeamish. It requires us to get our hands dirty in the ditches and mountain sides of life. It requires us to climb and learn and overcome and develop in ways that are not always easy. Here are four reasons happiness is not for wimps:

1. Happiness requires Humility

What it means: Humble people are teachable. They can bend and adapt as they come to see better ways of doing things. They haven’t been made brittle by the calcification of pride.

Why it’s hard: Pride is a stubborn characteristic. It solidifies us around positions and beliefs and ways of doing things. It prevents growth because it claims already to be fully formed, all-knowing and always right. Acquiring humility requires softening pride enough to crack its hard exterior. Such cracks can be humbling events, and often very painful.

How it helps: Humility is to happiness what a gym membership is to health. The gym membership will do nothing for your health if you stay home. But it’s a key to a door that opens you to the equipment and classes that can add greatly to your health and wellness if used regularly.

Humility is that same key to that same door to the personal developmental gym of life. It opens us to self-analysis, allowing us to see and admit to shortcomings and flaws that muck up the gears to happy living. It also opens us to learning from life and from the trials we experience and from other people too – all essential elements to a deep abiding sort of happiness.

2. Happiness requires moving in and out of Comfort Zones

What it means: The old truism holds true for happiness as for everything else: If you keep doing what you’ve always done, you’ll keep getting what you’ve always got. To increase happiness, changes have to occur, habits have to be formed, unformed and reformed.

Why it’s hard: We can get so used to doing things the way we’ve always done them that the force necessary to course correct can be very difficult to sustain. February is littered with the corpses of broken promises made in January. Sustained change is simply difficult for most people to keep up. Certainly there are ways of making improvements easier, but even acquiring and implementing those techniques and attitudes require effort and will and self-discipline. Steps have to be taken to learn and implement them, after all.

How it helps: Comfort zones are formed around activities repeated over time. They are the result of routine and sameness. The problem is that you can’t grow anything by continuing to do what you’ve always done. Stagnation cannot produce joy. Happiness, on the other hand, is partially the result of personal growth and development, of evolving from where you are to where you can be. There is joy in the process of closing the gap between you and your potential.

3. Happiness requires overcoming Selfishness

What it means: It is front and center at almost every divorce and is locked behind bars with every inmate. It is heart and soul of every act of fraud and theft and tyranny and oppression. It regards the self over others. It wants and grabs and takes. It seeks its own over what’s right. It sacrifices decency and compassion and love at the altar of self-indulgence.

Why it’s hard: Selfishness is the universal character flaw. It permeates the lives of almost all people to varying degrees. It lives in human nature and boils over in a culture that celebrates self-aggrandizement. Children are masters of it and is the natural order of things unless and until we are taught to be otherwise. Selfishness does not need to be taught. But compassion does.

How it helps: One of the great ironies to personal development is that the more we focus on ourselves, the further happiness drifts from us. But by losing ourselves in service to others, the more we find our true inner selves. By hoarding, we lose. By giving, we gain so much more than we give.

4. Happiness requires retraining Thoughts

What it means: Our thoughts create our reality. If we dwell on the ugly and the corrupt, on the negative and salacious, we sink in the thick liquid of anger and disillusionment and frustration, cynicism and despair.

Why it’s hard: Bad habits are hard to break. Good ones are hard to acquire. They require consistency which is hard to sustain. Habitual thoughts are harder still because they are such subtle things, sneaking in when we are not looking. Retraining our thoughts takes constant vigilance and commitment. It requires monitoring our feelings as the barometer of our thoughts and our words as the indicator of what and how we think.

How it helps: As we think, so are we. If I think life is unfair and cold and vindictive, I will feel that reality. But if I think life is an adventurous joy, that the challenges of life are meant for my good, that it is my task to figure out how life is trying to guide and direct my path, then the attitudinal reality will be completely different. And so will the level of happiness available to me.

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So Now What?

In order to have a life of growth and happiness, you must be vigilant in recognizing and overcoming the obstacles life and human nature place in the way. As you learn to recognize the trouble spots, take steps to build your ability to transcend them. Develop the characteristics that break down those obstacles.

But how?

Set goals. Make them small and incremental. Take small but regular steps toward the needed improvement. Don’t get overwhelmed by the amount of work you may have. Set the smaller goals and focus there. One or two at a time is usually plenty. The big picture will come as you lay the smaller bricks.

Will Smith’s dad once took Will and his brother to his store to rebuild a brick wall he had torn down. Will was 12 and his brother was nine at the time. They complained it was an impossible task for two so young. It took a year and a half to finish, as a matter of fact. But when they were done, their dad looked at them and said, “Now don’t you ever tell me that there’s something that you can’t do.”

They learned the lesson of one-brick-at-a-time. We can build amazing lives of deep and lasting happiness much the same way.

And in the meantime?

Enjoy the journey! Happiness doesn’t need to wait at life’s finish line of life. You can take it with you as you build happiness upon happiness, one character trait, one practice, one habit and one principle one brick at a time.

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In these gloomy, uncertain times, the ability to have a good laugh — especially at your own expense — may be essential for survival. But are people really capable of having a sense of humor about themselves?


  In the first-ever study of its kind, Ursula Beermann of the University of California, Berkeley, and Willibald Ruch of the University of Zurich studied 70 psychology students to gauge their ability to laugh at themselves. The findings support what has long been believed: that being able to laugh at oneself is not only a distinct trait, but is also linked with having an upbeat personality and good mood and may be the foundation for a good sense of humor.

在目前破天荒的首次相关研究中,美国加州大学的Ursula Beermann与苏黎世大学的Willibald Ruch研究了70为心理学学生的子超能力。结果证实了长期以来的一种看法:能有自嘲的人不仅具有鲜明的个性品质,同时还有更加积极向上的心态,这都是使 得他们具有良好幽默感的基础条件。

Participants in the study were asked to rate their ability to see the humor in their own plight. They also designated one or two friends to rate them on the same characteristic.


While the students were filling out these questionnaires on a computer, its camera surreptitiously photographed their faces. The pictures were then altered using Mac Photo Booth software to make them look like distorted, funhouse-mirror images.


Afterward, the study participants were asked to rate distorted photos of people they didn’t know. Their own stretched-out images were randomly inserted into the sequence — and that’s where the experiment really started. Participants were videotaped as they viewed the images to see whether they laughed or smiled at themselves. The videos were analyzed, using a well-studied rating system of emotional expression, to see how genuine the participants’ expressions of humor were.

随后,受测者们还被要求对于这些素不相识的人们的“哈哈镜”照进行打分。他们自己的扭曲的图像会被打乱之后随即的插入,而这时实验才真 正的开始。摄像头记录下了他们在看到自己的图像时会否开怀大笑或未向。然后,这段录像会被通过一种专门研究情感表情的系统进行评级,以便研究受测者表情上 所体现出的幽默感。

Eighty percent of participants genuinely smiled or laughed at least once when seeing their own silly image. However, those who claimed to have the ability to laugh at themselves — and whose friends’ assessments matched their own — genuinely laughed and smiled more often and more intensely than the others.


Interestingly, however, people’s sense of their own ability to laugh at themselves was only somewhat correlated with their friends’ ratings, suggesting that people either think they’re better at it than they actually are or that they want to present themselves this way.


The study found that people’s ability to laugh at themselves had no bearing on how much they laughed or smiled in response to the distorted images of others — that suggests that the phenomenon is a distinct characteristic, one linked with your own mood and personality, rather than the tendency to simply find silly images funny. The finding also underscores the link between humor and humility.


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Participants who were able to laugh at themselves more also tended to be more cheerful and less serious overall, and were in better moods on the day of the experiment, the study found.


Although studying people’s sense of humor may seem like a trivial pursuit, it has important implications for health. Laughter, smiling and optimism are linked to better overall health. And “getting” certain types of jokes requires important social skills that can be impaired in conditions like autism and schizophrenia. Understanding the mechanics of humor may shed light on what goes wrong in those cases.

尽管研究人们的幽默感看起来似乎平淡无奇,但其对于健康的影响则相当重要。欢笑、微笑和乐观的态度都与整体的健康息息相关。要听懂某些 笑话好需要有重要的社交技巧,这有助于避免自闭症与精神分裂症。了解幽默的“规则”有望帮助探寻在上述的情况中所出现了那些不好的苗头。

And sometimes, we just need a reminder to take everything — including ourselves — less seriously.

有的时候,我们需要常常提醒自己,在对待任何事物时,包括自己,都应该更加的放轻松些。 (国际在线译稿)

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前 阵子,基于和畅销书《由内至外的销售战略:如何让复杂销售行之有效》的作者杜安·斯帕克斯的一次谈话,我贴出了一份五条关键销售技巧的列表。然后我问 Sales Machine的读者们,他们是否感觉还有一些其他技巧应该出现在列表中。他们确定了三个,我确定了一个。以下是完整的列表(来自杜安的那几条技巧用星号 (*)标出):

技巧之一:构建买方与卖方的关系 *销售人员需要对客户作出真实决定,以及何时作出决定之后的购买流程有一个更好的理解。然后,销售人员需要将其销售流程和客户的购买流程相匹配。做到这一点后,当他们就最可行的解决方案达成一致时,销售人员就开始和客户密切接触。

技巧之二:规划推销电话 *今天的大多数公司缺乏一个定义明确的销售过程。很少有能让客户提供强有力承诺的有文件记载的销售实践。因此,销售人员没有正确地计划推销电话。例如,每个电话都应该以客户同意去做会将销售过程向前推进的事情的某种承诺作为结束。

技巧之三:提出正确的问题 *。大多数销售人员没有问正确类型的问题,即使他们在打推销电话之前就事先准备好了问题,但大多数人没有事先准备。提问技巧很糟糕的影响是巨大的。这会导致拖延和反对,提供不正确解决方案的糟糕演示,没有区别于竞争对手,以及错失销售机会等形式的阻力。



技巧之六:提出有意义的解决方案 *大部分销售人员声称这是他们最擅长的技能。事实上,作为经理,我们倾向于雇佣“能说会道”之人。在现实中,当谈到做演示,质量远比数量重要。当销售人员针对先前商定的需求,将重点放在呈现具体的解决方案上时,他们很少失败。

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技巧之七:获得承诺 *如果你真正思考这一点,聘用销售人员的唯一原因就是为了获得客户的承诺。然而,当问及这一问题时,大多数销售人员承认这是其最薄弱的技能。研究表明,将近三分之二的销售人员在推销电话中未能要求承诺。任何有效的销售培训计划必须对这个问题有可靠的解决方案。


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     苏.沙伦巴勒吉(Sue Shellenbarger)在《华尔街日报(Wall Street Journal)》上写了一篇非常吸引人的有关被选为”最有可能成功”的人们的文章。据沙伦巴勒吉的观点,学术研究表明,事实上,那些在高中时赢得了这一头衔的人们确实在10年后比他们的同学们多赚12%的钱。在高中时具有符合与被命名为”最有可能成功”的特质的人们–受欢迎、成绩好–往往会在劳动力市场上获得回报。

而另一方面,许多人都发现这个荣誉像是诅咒。感觉就像是一个人在职业生涯中挣扎是足够悲惨的事情。如果你有这样的感觉并且你知道你所有的高中同学都希望 你成为一名富有的名人的话,这只会加深你的痛苦。不幸的是,在脸谱社交网(Facebook)时代,想要默默无声的像没有人听说过你的普通的工作以及潜在 的家庭问题那样褪色变得更加困难了。

因此,那些赢得了这项荣誉的人们应该做些什么呢?大部分有信心的人会根据自己的标准来定义成功: 过着快乐幸福的生活,投入时间去追求让他们感兴趣的事物,建立有意义的人际关系。有时候,这会导致一个人生活在一个巨大的舞台上,但有时候并不会,不过, 不论哪种情况,它都是一个很好的应该去执行的计划。有些人会把这一荣誉当作是一种鼓励或者,可能就像高中时的许多方面一样,有时候我们在它结束之后就很快忘记了。


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爱的十条悟语:如果爱 请懂得

  1. I love you not because of who you are, but because of who I am when I am with you.1. 我爱你,并不是因为你的样子,而是因为和你在一起时我的样子。

2. No man or woman is worth your tears, and the one who is, won’t make you cry.2. 没有人值得你哭泣,而真正值得的那个人不会让你哭。

3. The worst way to miss someone is to be sitting right beside them knowing you can’t have them.3. 错过一个人最糟糕的方式莫过于:与坐在他身边却知道你们不可能。

4. Never frown, even when you are sad, because you never know who is falling in love with your smile.4. 即使悲伤,也永远不要皱眉,因为你不知道谁会爱上你的微笑。

5. To the world you may be one person, but to one person you may be the world.5. 对全世界来说,也许你只是一个人;对那个人来说,你就是全世界。

6. Don’t waste your time on a man or woman, who isn’t willing to waste their time on you.6. 不要把时间浪费在那个不愿意为你付出时间的人身上。

7. Just because someone doesn’t love you the way you want them to, doesn’t mean they don’t love you with all they have.7. 一个人没有以你希望的方式爱你,并不代表他们没有用倾其所有的去爱。

8. Don’t try so hard, the best things come when you least expect them to.8. 不要这么辛苦,那些最美好的总是在你最不奢求的时候降临。

9. Maybe God wants us to meet a few wrong people before meeting the right one, so that when we finally meet the person, we will know how to be grateful.9. 也许是上帝安排我们在遇到对的那一个之前,总是要遇到几个错的,这样我们才懂得珍惜。

10. Don’t cry because it is over, smile because it happened.10. 不要因为结束而哭泣,要因为拥有过而微笑。

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The 2% who Succeed

The overwhelming majority(绝大多数) of people never recognize the difference between wishing and believing. They never take six steps that will help them use their minds to attain their desires. These steps are summarized below, along with my observations, based on a lifetime of study, of the percentage of people  who attain each one.

Most people go through life merely wishing for thins. These wishes are as fleeting as the wind. They have no power to shape anything. The number of people who stop here: 70 percent.

A much smaller percentage develop their wihes into desires. They want the same thing constantly, but that is the end of their commitement. They represent 10 percent.

A still smaller percentage develop their wishes and desired into hopes. They dare to imagine, from time to time, that they might get what they seek. I estimate they constitute 8 percent.

An even smaller group translates that hope into belief. They expect what they want will actually happen. These people number 6 percent.

A smaller group of people crystallize(使结晶,明确) their wishes, desires, and hopes into belief, then into a burning desire, and finally into faith.The constitute 4 percent.

Finally, a very few people take the last two steps and then make a plan to get what they want and carry it out. They apply their faith with positive mental attitudes. This group is only 2 percent.

The outstanding leaders in every walk of life are the people in the sixth group. They recognize the power of their own minds; they seize that power and direct it toward what ever they choose. When you take this step, the word “impossible” will have no meaning for you. Everything will be possible for you, and you will manage to get it.

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放帅哥有点色,但放点文字图,还是很酷的,比如“和谐”,”Change Your Life“, “For Better Life Tips“。

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电子商务网站转化率是指网站访问者中,有多少比例的人进行了某项对网站有利的动作行为。“转化率”主要分成3项数量指标:将互联网的流量转化成企业 网站的流量;将企业网站的流量转化成第一次购买量;将第一次购买量转化成重复购买量。不管是网站搜索引擎优化,还是做竞价广告网站推广,初步的效果只能带 来更多访客,暂时提高网站流量。而网站要做强做大.不但要把客户引进来,还要把客户留下来,这就要考虑如何提高网站转化率,这也是网站优化发展的关键策略 之一。

影响企业电子商务网站转化率的因素有网站品牌、商品吸引力、客户服务、顾客行为、用户体验、流量质量等因素。每一因素又包括很多影响因子,如流量质 量因素包括直接输入名称或地址的流量、非搜索引擎的外部链接的流量、通用关键字或品牌关键字的流量、商品信息和顾客需求的契合度等影响因子,具体内容可见 下表:



网站品牌因素包括媒体报道率,网站知名度,网站可信度等影响因子。品牌是代表企业或产品的一种视觉的、感性的和文化的形象,它是存在于消费者心目之 中代表企业全部内容的一种东西,它不仅仅是商标标志,而且是信誉标志,是对消费者的一种承诺。着力提升电子商务网站品牌建设,使之真正成为树立企业良好形 象的增亮剂,推动企业持续发展的助推器,是网站管理者思索的一个重要课题。一个好的品牌,是电子商务网站的永久性资产、关键性资源、无形的优势和核心的竞 争力,它能够给电子商务网站带来盈利。


品牌传播是品牌制造者找到自己满足消费者的优势价值,用恰当的方式持续的与消费者交流,促进消费者理解、认可、信任和体验并产生持续购买的愿望的过 程。传播是沟通品牌与客户的桥梁,是树立品牌形象的重要手段。对于企业网站而言,可通过广告传播、公共关系传播、新闻传播等媒体传播的方式来提高网站转化 率。


要学会整合媒体资源,包括报纸、杂志、电视、广播等媒体的资源,通过建设一个网络平台综合处理、运营媒体资源,加以熔合、提炼,为挖掘特色资源提供 信息保障。通过整合,综合提供文字、图片、音频、视频、移动等多种形式的媒体产品,满足不同受众的多样化需要,加强互动,给网民多样的选择权。此外,企业 要想吸引网民,媒体报道就必须力求及时、真实、全面,注重专题策划,打造有血有肉、充实丰满和有特色的产品介绍,这样可以提高企业网站在网民中的知名度、 公信度、影响力和传播范围。



对于新开通的电子商务网站而言,每个搜索引擎都是一个巨大的网上数据库,里面存储了丰富的站点信息,供客户搜索、查询。用户在上网查找信息时,通常 进入搜索引擎,输入特定的关键词,就能找到饱含所需信息的相关网站,所以电子商务网站最好在各大著名搜索引擎上进行登记注册。消费者在使用搜索引擎时,对 获取信息的判断是建立在事实基础之上的,任何电子商务企业的任何推广行为,必须放弃全面控制和追求完美的倾向,必须将使用搜索引擎推广看做“电子商务企业 与目标消费者之间的一场全时却没有终点的,没有最佳答案的建立在真实信息基础上的对话过程”。


目前许多网站都有宣传的积极性,因此大多数站点都愿意与别人的主页做友情链接,那么在考虑其他网站的知名度以及其网站的性质和主题与本企业网站的内 容相近的情况下,和这些网站做相互的友情链接,这种互惠互利的协作方式也能达到宣传网站,提高双方网站的访问量和知名度,从而提高网站转化率。如果能和著 名网站做友情链接的话,那样知名度会更好。


除了一些常见的广告宣传活动外,对于企业而言,另外还有大量的日常工作需要做,要把自己的企业网址加入到信封、信纸、名片、手提袋等各种办公用品中 去;也要加到企业建筑造型、公司旗帜、企业招牌、公共标识牌等外部建筑环境中:企业内部建筑环境,如内部常用标识牌、货架标牌等,也可打上自己的网址;各 种交通工具:公司员工的服装服饰上,各种产品包装袋上,公司平时的赠送礼品上,公司的各种印刷出版物上均可打上本网站的网址。




第三方诚信认证体系已经成为企业积累自身信用的一个重要途径。从事网络交易的企业客户多了,诚信需求就相应膨胀,大众和媒体对诚信的关注度也就相应 提高,这就对提供网络交易平台的企业施加了更严格的监控压力。电子商务市场真正需要的是诚信体系,而只有企业把经营建立在诚信的基础上,他才会把更多的精 力花在安全性建设上,为交易双方提供安全性保障,降低双方成交风险,从而吸引更多的网上客户,继而提升自身品牌的影响力来提高网站的转化率。


权威的网络安全认证标志可以保证企业网站信息的真实性、整性、私密性和不可否认性,增强网上用户对本企业的信任度,从而保证电子支付的安全性。试想 一下,若一个企业不能给用户提供安全的、权威的网络标志,那么用户就会觉得该企业缺乏公开、公正、公平的安全措施,给广大消费者提供不了足够的信心,那么 就会在无形中降低企业网站的品牌影响力。所以,对于一个企业而言,权威的网络安全认证标志是提高网站转化率的一个途径。


经营性网站备案,是指经营性网站向工商行政管理机关申请备案,工商行政管理机关在网站的首页上加贴经营性网站备案电子标识,并将备案信息向社会公 开。由于在政府部门备案的网站能获得更多的社会公信力,所以对于企业而言,应该主动申请备案,来解决其自身的真实性问题,使得企业本身能够在一定程度上提 升网站的可信度,继而提升网站品牌的影响力。




把网站的联系方式放到网站容易找到的位置,提供全方位的网站服务,msn、QQ、email、联系电话(包括400、800咨询电话)、传真、邮 箱、公司地址、名称等等,统统放上去,完整的联系方式可以在用户需要联系本公司时,提供便利。所以企业在做电子商务网站时,要将这些联系方式不仅仅应当存 在于“公司介绍”页面上,最好在每个页面上都出现,通常可以加在页面顶部,或底部版杈的版权声明中。




多影响因子。网上销售的商品一般可分为虚体商品(数字化商品或信息服务)和实体商品。虚体商品不需要物流配送,产品通过网络直接下载到用户,或者在 网上直接提供相关服务;实体商品包括根据商品型号就能确定其功能、性能、质量的标准化商品(通过浏览网上商品目录订货)和不同用户对商品属性有不同要求的 个性化商品(网上接受客户的订制,按个性化要求生产),实体商品要根据客户的要求组织配送。企业的电子商务网站的商品对网站绩效的影响是相当巨大的。若能 够找准商品吸引力因素各子因素对于网站转化率的影响规律,则势必能够使企业在未来的竞争中掌握主动。






信条,所有的意识形态都是以一系列的核心准则为基础的。使命表明的是人们生死相守的信念,表明的是组织至上的信仰。信条会包含企业使命的相关内容。 有时,企业为了满足业务需求,就有必要讲其他概念注入企业使命中。有时信条就是凝练的一句话,通过广告的形式向公众传播一种概念,例如:“想做就做!” (Just do it)。这简洁的广告词可能不是耐克公司的使命,但它的确传播了一种信息,让人们相信它的产品。


仪式,是消费者与企业之间相互影响,互相作用的行为或过程。在Google上搜索信息也是一种仪式。一个企业的品牌是否具有活力和影响力,很大程度 上取决于该品牌与消费者之间积极互动的次数,取决于品牌的消费者产生的影响力。仪式应该包括更多的接触点,通过这些接触点使企业的品牌的意识形态变得令人 更加愉快,更富吸引力,更有品味,更简洁,更有激情,更让人轻松快乐。

对立阵营,事物都想阴阳一样互相对立,在拥有一批忠实的信众时,肯定也会拥脊一批彻底的抵制者,既对立阵营。要表明自己的身份,就需要确定自己的对 立派。如果营销人员不想将那些潜在的顾客和大众市场排除在外,那么做到这一点,确实有难度。一旦弄清了那些并不信任你的群体,弄清了那些不想了解也永远不 会了脚你的群体,你也就找到了新的机会,找到了说明自己的立场,表明自己的成长方向的新机会。




在理论上没有哪一种产品不能通过网络营销,但是在实际,考虑到消费者心理和物流等因素的影响,那些在属性上符合网络传播特性的产品,通过网络销售的 效果就好。这类产品主要是指可以在网络看得到的、听得到的或想象的到的产品。另外,一些特殊商品如涉及到个人的隐私,可以通过网络购买则有一定的隐蔽性。

自己DIY,这类商品里有自己的创意,自己的灵感,自产自销,来降低成本。特色不是自己说出来的,是自己做出来的,这样会有真正的优势、有信誉。产 品设计和开发必须满足顾客的个性化消费需求。现代社会已由传统的企业设计开发转向一顾客为中心、企业辅助顾客来设计开发产品,满足顾客个性需求的新时代。



在我国,由于人口居住集中,商业网点分布密度较大,人们收入水平不高等因素决定了网上用户更关注网上所购物品能比网下购物究竟能得到多少价格上的优 惠。甚至在美国这样富国为了降低企业成本、培育网上市场都对网上购物实行免税的政策,可见,购物过程中理性消费者对价格的关注是有普遍规律的。





需要说明的是产品的描述一定要真实,这个真实的掌握度是很重要的。网络交易时,不是我们卖了东西,钱就属于我们的了。买家收到产品时,如果发现产品 跟描述的不符,轻则投诉退钱,如果因为我们的产品导致其他问题,难逃脱责任,因为我们的产品说明会一直保存在网上,所以一定要注意这一点。


专业的陈品描述会给买家一种无形的影响力,因为那代表我们的实力、售后服务的保障。我们知道每个产品都是应该有说明书的,可现在网上不少产品是三无 产品;所以如果我们的产品在同类中描述显得专业,也会有助于我们网站提高成交率。专业性主要体现在一下几个方面:产品的相关背景;产品的规格和功能;产品 的使用特点;产品的价格说明。



在对每件商品描述的时候应该视情况而定。根据商品的特点,文字描述的侧重点也不不一样。比如,IT产品,文字描述的侧重应该放在专业性描述,各种参 数都要描述详实;书籍,侧重放在书籍的内容服饰,重点在服装的款式,材质。把商品的卖点作为文字描述的重点,再加上一些必要的内容,要做到恰到好处,少了 给人感觉不信任,多了则使人看了腻。










通过网络营销促销活动,可以把企业的产品、服务、价格等信息传递给目标观众,以引起他们的注意,有助于消费者增加对产品的认识和记忆,增强购买的信 心。同类产品中,不同品牌产品往往只有细微的差别,用户难以察觉。企业通过网络营销促销活动,宣传本企业产品的特点,使得消费者充分了解本企业产品的独特 优势。不仅这样,通过促销,可以发掘潜在的消费群体,扩大销售量。同时,促销可以使企业与消费者建立良好的沟通,可以更好地了解消费者的需求、心理、行 为,树立企业的良好的形象。另外,网络促销能够通过电子邮件、网站意见箱、BBS等及时收集消费者的意见,企业不仅能够达到迅速传播信息的目的,同时还可 以实现企业与顾客之间实时、异地的双向沟通。利用互联网的特点获得目标消费者的信息反馈,比传统的促销方式更方便、快捷、广泛地获取第一手资料,对企业经 营决策具有较大的参考价值。


产品质量是任何市场营销形式的基础,强调网络营销中产品质量的重要性,是由于网络的虚拟性和超时空性,是消费者完全无法重复在传统营销中已经习惯了 的购买过程形式,无法产生感官直接接触商品所得到的感受,如果产品质量一旦存在问题,即便商品可退换也可维修,但对于消费者而言,需要支付的总成本就会增 加,同时也难免出现其他一些意想不到的麻烦,甚至会导致消费者对网络产品失去信心从而选择其他的购买方式。正因如此,消费者更愿意通过网络购买标准品、品 牌商品和小件商品。为了增加消费者的信心,网络上的商品必须保持很稳定的质量,这有助于企业电子商务网站转化率的长久稳定在符合企业特征的水平上。


电子商务是一个以服务为中心的行业,电子商务的客户服务要从内心出发,透过各个环节,向客户提供优良的服务,展现企业的品牌。网站是电子商务企业与 客户沟通的互动平台,其设计必需要以服务为导向,要以多种方式吸引客户参与互动,这样才能最大限度的调动客户的积极性。客户服务水平因素是提高企业电子商 务网站转化率的关键,网站优化人员能做的,只是把潜在客户带到网站上来,而如何留住来到网站的用户,提高顾客转化率,则是考验企业电子商务网站客户服务水 平。



而所谓的“WEB即时通讯工具”主要指的就是在线客服,在线客户服务是一个双向的沟通工具,访客可以主动与企业客服进行交流,企业客服也可以对访客 询问关注,或主动发出交谈邀请,帮助访客解决难题。企业客服与访客之间,通过不断的沟通交流,利用优质的定期发送产品信息、企业新闻、节日问候、促销信息 等在线服务在促成签单。“在线营销平台”,能显著提高企业电子商务网站的转化率。

2. 通畅的880或400 电话











有关配送中心位置的选择,将显著影响实际营运的效率与成本,以及日后仓储规模的扩充与发展。选择过程中对自然资源、人口特点、纳税和资助、运输服 务、客户、能源等因素进行综合考虑。明确建立配送中心的方针、必要性以及建立配送中心的基本条件,包括需要条件、运输条件、配送服务条件、用地条件、法规 制度,管理与情报职能条件、流通职能条件和其他条件,掌握必备的业务量资料、费用资料和其他资料,然后排列对比,经反复论证,再圈定候选地址。要根据配送 中心的主要功能,考虑内部设施、布局、流程等对场地的要求。
















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以淘宝为例,当我们在网上买下商品后,即可登陆我的淘宝,在”已买到的宝贝”中看到已买商品的订单。在交易状态中会显示当前商品的基本状态,如“买 家已付款”、“卖家已发货”等。如果商品处于“卖家已发货”状态,则可以点击右侧的汽车小图标,查看物流信息。在物流信息的详情页面中,我们可以了解到物 品的配送地址、快递公司、运单号等;此外,淘宝还提供了贴心的功能:可在页面上点“跟踪运单信息”信息,直接打开快递公司的网页,查看商品订单配送的具体 情况,如到达哪个城市、是否开始配送上门等。可以说,淘宝在购物跟踪上做的比较到位,不会给我们额外的担心。其他网站与淘宝的订单跟踪类似,功能上都大体 相同。



近年来“以顾客为中心”的营销理念逐步取代“以产品为中心”和。以企业为中心”的市场营销观念,各个企业对顾客行为因素的研究变得越来越深入。虽然 一个企业的电子商务网站与顾客之间的直接联系看似并不紧密,但实际上顾客行为对网站绩效的影响是相当巨大的。若能够找准顾客行为因素各子因素对于网站转化 率的影响规律,则势必能够使企业在未来的竞争中掌握主动。
























用户体验是一个较模糊的概念,用户体验研究的根本问题是人的感受和主观反应,涉及价值、偏好、美学等内容,受主观响应的影响难以度量,至今仍没有一 个权威的定义和度量标准。我们认为站在网站的角度来讲用户体验则是指用户访问一个网站或者使用一个系统时的全部体验感受。他们对网站的印象和切身感觉,能 否从访问者转换成服务申请者或商品购买者,将直接影响企业电子商务网站的转化率。










对于企业电子商务网站来说,网站易用性是网站生存和成功的必要条件。用户不会花很多时间耐心研究这个网站怎么用,因为还有很多其它类似的网站,离开 是解决困难的首选。由此可见,企业电子商务网站若能给用户良好的第一印象,就能大大提高用户的粘性并为提高网站转化率作好铺垫。



企业电子商务网站必须有丰富且有价值的网站内容,你才能够在客户的心里建立良好的信誉和权威的地位。所以在优化一个网站的时候,最重要的是大量用户 想要的有价值的内容。只有在这个基础上,才能谈到以后的访问以及购买。电子商务和真实世界的买卖重大的区别之一是,网站是冷冰冰的,看不见摸不到,你没办 法通过商店的规模、装潢、销售人员的笑脸等来建立信任,你就必须通过其他方式消除这种心理障碍。





用户界面是负责管理与用户之间的交互,向用户显示数据,从用户处获得数据,解释由用户操作所引发的事件,并帮助用户查看任务的进度。网站用户界面设 计的需求主要体现在用户感官视觉效果。视觉是能创造出用户黏度的,这就要注意提高网站的整体美观鹿格局合理,分类清晰,文字与图像搭配恰当,营造出清爽的 视觉效果,要注意网站顶部导航,中部分类框架,底部清晰结尾的布局搭配,给人一种轻松愉悦舒适的使用体验。雅虎的页面上基本没有什么广告,整体给人一种很 清爽的感觉。













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25 Inspiring Stories to Make You Smile

Here’s a selection of 25 short stories recently submitted to our sister site, Makes Me Think, that not only made us think, but made us smile too.  We hope they do the same for you.  Enjoy.

  1. Today, my son turned 7 and I turned 23.  Yes, I had him on the day I turned 16.  The choices I made when I was a teenager were foolish, and sometimes I get worried I’m bringing my son up wrong.  But today I took him to the park to celebrate our birthdays.  He played for hours with a girl who has burn scars that cover most of her face.  When my son took a break to eat, he pointed to her and said, “She’s so pretty and cool!”  Which left me thinking, “I must be doing something right as a mom.”
  2. Today at 1AM, my grandma, who is suffering from Alzheimer’s, got up, got into my dad’s car and drove off.  We contacted the police.  But before the police could find her, two college kids pulled into our driveway with my grandma.  One was driving my dad’s car and the other was following in their car.  They said they overheard her crying about being lost at an empty gas station 10 miles away.  My grandma couldn’t remember our address, but gave the kids her first and last name.  They looked her up online, found our address, and drove her home.
  3. Today, my 8-year-old son hugged me and said, “You are the best mom in the whole entire world!”  I smiled and sarcastically replied, “How do you know that?  You haven’t met every mom in the whole entire world.”  My son squeezed me tighter and said, “Yes I have.  You are my world.”
  4. Today, my dad turned 91.  He barely has enough strength to speak.  But every time my mom (she’s 84) walks into the room to check on him, he says, “Hello beautiful.”
  5. Today, when I went to pick-up my daughter from preschool she was sitting on the ground in the corner of the after-care area with 3 blind students.  All of them had smiles on their faces.  The after-care instructor told me my daughter has been spending time with these 3 students every afternoon this week, answering questions and explaining to them in vivid detail what different objects, people and animals look like.
  6. Today, when she woke up from a six month coma, she kissed me and said, “Thank you for being here, and telling me those beautiful stories, and never giving up on me…  And yes, I will marry you.”  MMT
  7. Today, I found an old hand written note my mom wrote when she was a senior in high school.  On it is a list of qualities she hoped she would someday find in a boyfriend.  The list is basically an exact description of my dad, who she didn’t meet until she was 27.
  8. Today is my 18th birthday.  Just over 18 years ago a woman was faced with the harsh fact that she had already had 4 miscarriages and 1 stillbirth.  As she was pregnant for the 5th time, doctors informed her that her pregnancy was risky.  They said there was a good chance either the baby or her wouldn’t make it.  She chose to give the baby a chance anyway.  My mom and I both made it and are still healthy to this day.
  9. Today, my grandpa keeps and old, candid photo on his nightstand of my grandma and him laughing together at some party in the 1960’s.  My grandma passed away from cancer in 1999 when I was 7.  This evening when I was at his house, my grandpa caught me staring at the photo.  He walked up, hugged me from behind and said, “Remember, just because something doesn’t last forever, doesn’t mean it wasn’t worth your while.”
  10. Today, a week after I donated three bags of clothes to a local homeless shelter, I saw a homeless woman sitting on a park bench wearing a tye-dye shirt I made when I was a teenager.  I walked by her and said, “I love your shirt!”  She smiled and said, “Thank you!  I really do too!”
  11. Today, I sat down with my two daughters, ages 4 and 6, to explain to them that we have to move out of our 4 bedroom house and into a 2 bedroom apartment for awhile until I can find another job that pays well.  My daughters looked at each other for a moment and then my youngest daughter turned to me and asked, “Are we all moving into the apartment together?”  “Yes,” I replied.  “Oh, so no big deal then,” she said.
  12. Today is the 14th day in a row that my nursing home patient’s grandson has come to visit her.  Two weeks ago I told him that the only time I see his grandmother smile all week is when he visits her on Sunday mornings.
  13. Today, as I pulled into my apartment complex I noticed my neighbor, who’s about 8 months pregnant, struggling with her groceries.  I stopped and helped her bring them up the stairs into her apartment.  This evening, when I got home from the gym I found a freshly baked apple pie sealed in Tupperware sitting on my doorstep with a note that said, “I used the ingredients you helped me carry to bake this.  Enjoy!”
  14. Today, a man came in to apply at my restaurant.  He seemed charismatic, kind, knowledgeable, and friendly.  Later, when I went to call him to extend a job offer, I noticed he had written “ask for me” under his number.  The number belongs to a homeless shelter.  But I’m gonna take a risk and hire him anyways.
  15. Today, I found out that my mom and dad have been working second jobs at night so they can continue to financially assist my twin sister and I who are both sophomores in college.  My dad said, “You two will be the first in our family’s history to receive college diplomas.  Two jobs is nothing!  I’d work three if I had to to see you two graduate.”
  16. Today, my 12-year-old son, Sean, and I stopped by the nursing home together for the first time in several months.  Usually I come alone see my mother who’s suffering from Alzheimer’s.  When we walked into the lobby, the nurse said, “Hi, Sean!” and then buzzed us in.  “How does she know your name?” I asked.  “Oh, I swing by here on my walk home from school all the time to say hi to Grandma,” Sean said.  I had no idea.
  17. Today, my mom has been blind for 15 years.  She lost her vision in the same car accident that took my dad’s life.  I am 18 years old now.  She has raised me as a single mom since I was 3, without her vision.  And yes, she did a heck of a job!
  18. Today, I met the prettiest woman on a plane.  Assuming I wouldn’t see her again after we made our connections, I told her how pretty I thought she was.  She gave me the most sincere smile and said, “Nobody has said that to me in 10 years.”  It turns out we’re both in our mid-30’s, never married, no kids, and we live about 5 miles away from each other.  We have a date set for next Saturday after we return home.
  19. Today, my mom received the surgery she needed to remove a malignant tumor.  My family has been struggling without medical insurance since my dad lost his job last year.  My sister and I have been openly discussing my mom’s medical dilemma on Facebook.  Last week, a friend of a friend, who’s a veteran cancer treatment surgeon who owns his own practice, saw our comments on Facebook and volunteered to help my mother for free.
  20. Today, I’m a mother of 2 and a grandmother of 4.  At 17 I got pregnant with twins.  When my boyfriend and friends found out I wasn’t going to abort them, they turned a cold shoulder to me.  But I pressed forward, worked full-time while attending school, graduated high school and college, and met a guy in one of my classes who has loved my children like his own for the last 50 years.
  21. Today, as I was sleeping, I woke up to my daughter calling my name.  I was sleeping in a sofa chair in her hospital room.  I opened my eyes to her beautiful smile.  My daughter has been in a coma for 98 days.
  22. Today, on our 10th wedding anniversary, she handed me a suicide note she wrote when she was 22. It was dated the exact day we met each other.  And she said, “For all these years I didn’t want you to know how foolish and unstable I was back when we met.  But even though you didn’t know, you saved me.  Thank you.”
  23. Today, at 8AM this morning, after four months of lifelessness in her hospital bed, we took my mom off life support.  And her heart continued beating on its own.  And she continued breathing on her own.  Then this evening, when I squeezed her hand three times, she squeezed back three times.
  24. Today, the homeless man who used to sleep near my condo showed up at my door wearing the business suit I gave him nearly 10 years ago.  He said, “I have a home, a job, and a family now.  10 years ago I wore this business suit to all my job interviews.  Thank you.”
  25. Today, when I opened my store at 5AM there was an envelope sitting on the floor by the door.  In the envelope was $600 and a note that said, “Five years ago, I broke into your store at night and stole $300 worth of food.  I’m sorry.  I was desperate.  Here’s the money with 100% interest.”  Interestingly, I never reported the incident to the cops because I assumed that whoever stole the food really needed it.

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Top 15 Must-read Blogs for Blog Writers

If you want to be a good writer, read good writing. That, and practice.

Those are the two keys for becoming a good blog writer. Everything else is mechanics. Thus it follows that if you want to be a good blog writer, you should read blogs with good writing.

What follows is a list of 15 blogs you really should be reading if you want to be a good blog writer — at least, read them for awhile until you get the gist of their style. Read them entirely for style, not content. The information isn’t as important as how they write.

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Now, before you get offended at this list, please let me note that 1) it’s not comprehensive — there are many other well written blogs out there, and I can’t possibly name all of them; 2) these aren’t necessarily the most popular blogs, although there are some very popular ones here — these are ones that have good blog writing; 3) the writing on these blogs aren’t necessarily works of art, but are great examples of how to write for this medium. The writers on these blogs understand what makes a good blog post, beyond catchiness or just good grammar.

Here they are, in no particular order:

  1. FreelanceSwitch: The blog you’re reading right now is filled with excellent articles from a number of very good blog writers. FS is an up-and-coming blog for two reasons: it has good writing on topics people are interested in, and it provides great resources for freelancers. You can’t get a better example than that.
  2. 43 Folders: Written by Merlin Mann, who has a unique style. He doesn’t write as much these days as he seems to be busy with multiple projects, but he can make an ordinary topic interesting just with his funky blend of words.
  3. Lifehacker: One of my favorite sites, the Lifehacker writing team is headed by Gina Trapani and Adam Pash. These guys can do how-tos and referral posts like nobody’s business, and do it with style.
  4. Lifehack: This site is great because of its wide variety of excellent guest posters. Some of the best writers in the personal development, technology and communications fields come together on
  5. Web Worker Daily: One of the newer blogs on this list, WWD has emerged as a very solid read, every single day, for the web workforce. Editor Anne Zelenka heads an excellent writing group.
  6. The Simple Dollar: Written by Trent, who is a prolific writer who puts quality into every post. His site is a major success simply because of his solid, useful, and thoughtful writing.
  7. ProBlogger: Darren Rowse is at the top of the meta-blogging crowd simply because of his writing. He isn’t necessarily more knowledgeable than others in the field of writing about blogging (although he certainly knows his stuff), but Darren is the best because his writing is clear, useful, personal and interesting. A must for any blogger.
  8. Zen Habits: I don’t know who writes this site, but he’s not bad. Useful articles, every day.
  9. Get Rich Slowly: Along with Trent, J.D. Roth is the top in the personal finance field (which includes a bunch of very good bloggers). J.D., more so than most bloggers, comes off not only as knowledgeable, but humble and sincere — and that sincerity is what wins his readers over every time. Plus his articles are just extremely useful.
  10. Wise Bread: This is the best little-known blog out there. Its been growing, so more and more people have come to know the Wise Bread name, but the writing on this blog is very well done, from a number of very good writers you’ve never heard of. Definitely worth a look.
  11. dooce: Heather Armstrong was fired from her job for what she wrote on her blog about her workplace and colleagues. But she’s most famous for her style — photos, design and writing. She’s got great humor, great anecdotes, and a personal flair that is unmatched.
  12. Copyblogger: Brian Clark is a master of blog writing, and if you want to be a good blog writer, you should not miss a single post he writes. Seriously. He knows the art better than anyone.
  13. Engadget: These guys aren’t at the top of the technology field for nothing. They’ve got the latest tech news, written in an engaging style.
  14. A List Apart: Not enough good things can be said about this blog. Written for bloggers, it’s got thoughtful, well written articles about writing, design, the Internet and more. A great archive of articles here.
  15. Seth Godin: What can be said about Seth that hasn’t been said before. Every post is interesting, but look through his archives for some real gems. He’s always got something to say about everything.

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